• MANAGEMENT accountabilities include P&L responsibility for S500 million covering 100+ film products and 80+ cameras. Developed and implemented 5 operating plans covering 150 products. Delivered and executed 5 national marketing plans.
• SALES ACHIEVER: Created 4 new imaging categories and negotiated S40 million in first year sales with a projected 20% increase in high tech market sales in newly established distribution.
• KEY CUSTOMER RELATIONS: Fully profiled 30 multi-location customers and won them back to Cressidine, securing S20 million in sales. Handle Fortune 500 firms.
• GLOBAL MARKET PROSPECTIVE: As Product Manager of the International Division, traveled for 5 years between 5 South American countries and 10 European subsidiaries building product launch plans and developing relationships and knowledge of foreign customs and business protocols.
• TEAMWORK STYLE MANAGER: Provide leadership for national sales force of 500+. Mentored and promoted numerous managers into key positions.

DIRECTOR OF MARKETING OPERATIONS: TECHNICAL IMAGING
Spearhead implementation of corporate objectives within the Technical Imaging Division. Conceive and energize all marketing strategies and provide feedback on program performance and recommendations to corporate senior managers. Direct and supervise a staff of 10 in responsibilities for generating S250 million in sales with a S150 million margin for core products. Prepare and effectively control a $7 million marketing expense and a $4 million advertising budget.

• Created the first end user direct mail strategy generating a 30% response rate and selling 400,000 units within the first year.
• Mounted trade show exhibitions including designing booths, collateral materials and advertisements.
• Secured $200,000 in pre-booked sales within a month of trade show presentations for 4 new products.

GROUP MARKETING MANAGER: TECHNICAL IMAGING
Responsible for developing relationships with major imaging companies and securing long term contracts for core products within a vertical market framework. Directed and monitored new product launch programs: developed pricing and selling strategies. Fostered and maintained key account relations.